In the UK, the average theatre audience member is 52. This cohort are now in their 30s and this age group is considered as “non-theatre goers”. When the Harry Potter and the Chamber of Secretsmovie debuted in 2002, 60% of the audience was under the age of 15. That’s likely to be too much for many young fans.Īnd about those “young fans”. The play has a rather daunting running time of around two hours and 40 minutes each time, making a total duration of just over five hours. The producers say it is intended to be seen “in order on the same day or on two consecutive evenings”. In and of itself the play was always going to be a challenge: it is a two-part production, which means theatre goers have to buy two tickets and attend twice. Despite the huge amount of money invested and the creative approach taken in promoting the production, ticket sales have seen a considerable drop in the past year ‒50% since their peak.
Harry Potter and the Cursed Child is broadly considered a West End and Broadway success and has toured internationally.
WILL THERE BE ANOTHER HARRY POTTER FILM SERIES
Subsequent questions have been raised about how the third planned film will perform, let alone the rest of the five-film series that had previously been mooted.
However, the Fantastic Beasts sequel resulted in less box office revenue than the first, at US$654 million globally, the lowest grossing of all the “Harry-verse” films. The first Fantastic Beasts film performed reasonably well at the box office, grossing US$814 million worldwide, which is within the earnings range of the first eight Harry Potter films. The film’s sequel Fantastic Beasts: The Crimes of Grindelwald was released in 2018. Since the end of the beloved series ‒ the last book in 2007 and film in 2011 ‒ there have been two spin-off stories: the film Fantastic Beasts and Where to Find Them, and the play Harry Potter and The Cursed Child, both released in 2016. But more than a decade since the last Harry Potter book was published, it appears the lucrative spell is wearing off. Words like “muggle”, “quidditch” and “Hogwarts” have become part of our vocabulary. With bars, theme parks, fan conventions, mugs, costumes and knitting patterns going gangbusters, it seemed the little wizard could do no wrong. The Harry Potter empire has an estimated total worth of US$25 billion. The film franchise of the books grossed US$8.5 billion, book sales totalled US$7.7 billion, US$7.3 billion was made from toys and merchandise, and US$2 billion from DVD sales. In spite of JK Rowling’s rejection by a dozen publishers before her success with Bloomsbury, Harry Potter and the Philosophers Stonebecame one of the best selling books of all time.
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